We believe improving healthcare is all about people and the relationships they have
It starts with the relationship between the person and their healthcare professional, but we quickly see that equally important are the relationships between the person and their family and social networks, their healthcare profession with other healthcare professionals, the relationship between the person and their treatment, the healthcare professional and medical evidence, technology and guidelines and the healthcare professional and the pharmaceutical industry.
Health and healthcare suffer from the burdens of information-overload, and multiple conflicting messages from multiple channels. This causes uncertainty and erodes the trust of the people who need to act to improve health.
Investigations to optimise healthcare.
We explore, develop and use evidence and a deep understanding of the psychology of people to optimise the interactions between patient, health system policy, professionals and pharmaceutical companies.