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Meaning creates the relationship with medicines

Meaning creates the relationship with medicines

Meaning creates the relationship with medicines. People form a relationship with each of their medicines through their experience of that medicine. People are always searching for meaning from their experiences. So when they experience a medicine, that is never a...
Efficiency is the death of relationships

Efficiency is the death of relationships

Efficiency is a common objective of organisations especially businesses. The same organisations are often keen to build relationships with their customers. Here I am going to suggest that striving for both in the same interactions will be like trying to grasp the...
Fall in love with your evidence again

Fall in love with your evidence again

Fall in love with your evidence again. Using limited resources and data to build a compelling story that creates and defends the value proposition for a healthcare intervention (service, surgery or medicine) is one of the most important – and difficult – tasks for...