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We believe improving healthcare is all about people and the relationships they have

Arranging the perfect partnership between patients and their medicines

The process of setting up a successful relationship between patients and their medicines firmly sits with the doctor, akin to the process used by Indian matrimonial matchmakers (‘Aunties’) for an arranged marriage. Setting up a successful introduction between prospective single people is very much a considered process. In many ways this traditional approach to introducing single people is similar to modern day doctors setting up the right introduction for a successful relationship for patients with their medicines. There are similar categories that each must consider before an introduction is offered.

Cultural beliefs

The doctor must consider how the diagnosis and treatment are perceived by their patient and discuss within this context how to encourage a positive relationship with medicines. Similarly, the match maker must learn if the single people they have in mind for an introduction are from compatible cultures and share a similar set of beliefs.

Educational background

The doctor may not need to know the academic achievement of their patient, but they do need to ascertain how much information a patient needs or wants about their medicine to satisfy their concerns. On the other hand, match makers conduct a more thorough educational background check, indeed it would seem logical that a university graduate would be better suited to a fellow university graduate.

Geographical location

Making medicines readily accessible goes a long way in building a positive relationship with them, the thought of having to travel miles or the inconvenience of regular hospital visits really can impact how patients feel about their medicines. The doctors role extends from diagnosing and prescribing to introducing patients to local support networks to facilitate a positive experience for patients. Likewise, if the match maker can bring together local singles there is already a local family network to support a longer-term relationship.

Among all the similarities in the process of building relationships either in long lasting marriages or a fully compliant and motivated patient with their medicines, the stark difference is the choice. There is an abundance of choice in those seeking to introduce singles, if one introduction isn’t successful there are plenty more to set up. Conversely, the doctor has limited options and is tied into the ‘marriage’ with the patient taking on the councillor role to encourage a long and happy relationship.